Moms have always worn many hats—from nurturer to breadwinner to built-in playdate to household manager extraordinaire. And while each role comes with associated joys and stresses, it is the role… Read more →

via brandingstrategyinsider.com People buy based on emotion and justify their purchase with logic. Read more →

Every interaction is both precious and an opportunity to delight. Marketers no longer have the money or the platform to harass and promote their way to success by burning through… Read more →

“Shareholder value is still – and has always been – about creating value for customers, looking at what your employees want, paying them a fair price, looking at all other… Read more →

For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and… Read more →

For most of modern marketing, we have operated on a constantly revolving cycle of campaigns, the goal of which has been to pique interest and in doing so drive sales,… Read more →

few businesses are investing in how to make their workers smarter, faster learners and better team players — both crucial in this new environment. Yet there are examples from the… Read more →

via youtube.com How the media shapes our community, our culture, ourselves delivered by the University of YouTube’s favorite Professor of Digital Ethnography, Michael Wensch. Media mediates our conversations. TV dominated… Read more →

via emarketer.com Women of all ages were more likely to list reading books as their favorite activity than men. Men ages 35 to 54 were significantly more likely to prefer… Read more →

via youtube.com How the media shapes our community, our culture, ourselves delivered by the University of YouTube’s favorite Professor of Digital Ethnography, Michael Wensch. Media mediate our conversations. TV dominated… Read more →