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American’s Favorite Leisure Activities :: TV + Internet Are Tops

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Women of all ages were more likely to list reading books as their favorite activity than men. Men ages 35 to 54 were significantly more likely to prefer TV than any other age or gender group.

It begs the question, why don’t more marketers consider tailoring content to gender?

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Scarlett of Suburbia shares personal opinions and general life perspective for entertainment and informational purposes only. It is not professional, medical, psychological, legal, or financial advice, and no columnist-reader relationship is created by reading this site or sending a message. For serious concerns, please consult a qualified professional. Submissions may be published, edited for length or clarity, and shared anonymously.