Every interaction is both precious and an opportunity to delight. Marketers no longer have the money or the platform to harass and promote their way to success by burning through the market. Instead, we have to act like we’re on an island earning and then nurturing a permission asset.

Through this lens, banner ads and various pop ups make even less sense than they used to.

When was the last time you were truly happy about a purchase you made?

Why do businesses ‘hunt’ customers down (rather violently) instead of surprise and delight them (rather romantically)?