Whether people are online or offline, the motivators that spur people to share information fall into four buckets: Self-Expression, Status Achievement, Altruism and Self-Serving. Self-Expression In the traditional direct marketing… Read more →

One, creative businesses need to cherish and empower the people who understand technology, consumers’ relationships with it, and brands potential uses for it. Technology must be the catalyst of a… Read more →

An April 2009 survey by the Pew Research Center’s Internet & American Life Project shows that 56% of adult Americans have accessed the internet by wireless means, such as using… Read more →

via economist.com “Writing America off is always a dangerous thing to do. Most probably, however, it faces years of painfully high unemployment and sluggish growth. GE’s union at its plant… Read more →

In my experience, female bosses tend to be better managers, better advisers, mentors, rational thinkers. Men love to hear themselves talk. I’m so generalizing. I know I am. But in… Read more →

via pewglobal.org This interactive database allows users to explore public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people’s assessments of their own lives… Read more →

General Motors, apparently in line with its stated strategy of putting design first, will elevate North American design chief Bryan Nesbitt to head up the Cadillac division. edmunds.com Read more →

My Dozen Books for a Brand Manager’s Bookshelf 1.) A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury This is one book… Read more →

Even as Mercedes continues to target boomers, it has quietly recruited 500 people aged 20 to 32 for a focus group it calls Generation Benz. Mercedes researchers are seeking their… Read more →

Data to support blog post below. Read more →