From the Blog
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Why Digital Needs to Get Physical :: 180|360|720
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt. So we try to find… Read more →
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How To Build Your Own Kick A$$ Facebook Fan Page :: OpenForum
You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret. When you land there, you start on what is essentially a mini website within Facebook, instead… Read more →
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Biometrics Study for Campbell’s Soup Leads to Deeper Emotional Engagement :: WSJ
In the hunt for a better connection with consumers, Campbell Soup Co. is relying on new neuromarketing studies to guide the redesign of its condensed-soup packaging. The research looks at… Read more →
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15 Sites for Writers (or to write better)
Great collection of useful sites from the PRSA to help us all become better writers. Dictionary.com — A reputable site that licenses Random House Webster’s Unabridged Dictionary and The American… Read more →
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Menu Plan for the Week 2/7/10 – 2/13/10
Sunday, February 7 Breakfast: Chocolate Croissants and strawberries 2.30 Lunch: Crockpot Pot Roast, rice 7.30 Dinner: Fish pie, whole wheat bread, TJ’s chocolate torte Monday, February 8 Breakfast: Applesauce bread,… Read more →
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Menu Plan for the Week 1/31/10 – 2/6/10
Sunday, January 31 Breakfast: French toast w Peaches, turkey sausage Lunch/Early Dinner: Crockpot Maple Ham, Broccoli Rice Casserole Late Dinner/Snack: Ina’s Croque Monsieur Sandwiches; Winter Vegetable Soup Monday, February 1 Breakfast:… Read more →
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Strategic Planning is Too Slow :: WSJ
During the recession, as business forecasts based on seemingly plausible swings in sales smacked up against reality, executives discovered that strategic planning doesn’t always work. Some business leaders came away… Read more →
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Menu Plan for the Week 1/24/10 – 1/30/10
Sunday, January 24 Breakfast: French toast w Peaches, turkey sausage Lunch/Early Dinner: Taco Bar Late Dinner/Snack: Leftover Buffet; Blueberry Streusel Cobbler Monday, January 25 Breakfast: Steel-cut Oatmeal with brown sugar and… Read more →