From the Blog

Content Strategy for the Social and Semantic Web

Content strategy, for the social and semantic web, is a 40,000 foot strategic overview of content, aligning content, its purpose, creation, publication, and use with the overall business strategy and… Read more →
Maslow is dead. All hail Gramsci.

Maslow is dead. Long live Gramsci. Oh, he’s dead too. In the literal sense. But he’s going to become a lot more well-known thanks to a new President Obama and… Read more →
How to Build a Social Media Strategy in 5 Days

10 Tips to Build a Social Media Strategy Read more →
What is More Popular than Porn?

What IS more popular than porn? Social networking, of course. Read a ‘craigslist lonely hearts’ from a brand marketer searching for a social media therapist. Read more →
Another Clueless Media Company

Well, hello there! We’re ANOTHER CLUELESS MEDIA COMPANY. You may already know us and even if you don’t, we think you’ll enjoy a peek at our YouTube videos. So, we… Read more →
Beware the Ides of March

I was just re-reading about Bear Stearns remarkable collapse with today’s indictment of two managers, Matthew Tannin and Ralph Cioffi, who quite frankly should have known much better than to… Read more →
Buy a Car and Get a Gun (or Gas)

Think social media can’t make a difference to a small business? Consider Max Motors, a new and used car dealership in Butler, MO. With their recent Guns & Gas promotion,… Read more →
Marketing in the Nude

Why not use the power of social media to REALLY learn what people really think about your brand? This handy little app called Brand Tag throws up logo and asks… Read more →
Your Web Site is Your Canvas

Ever thought about the interactive landscape in a literal sense? Where the web site is more like a landscape painting you might see in a museum? Check out UK electronica… Read more →
What Happens in Vegas…

I’ve been awake since Wednesday chasing 65-year old divorced Grandmas around Las Vegas casinos. Odd as that sounds, it’s part of an original approach to understanding consumer behavior. I’m working… Read more →

Advice Archive

From the Blog