I’ve been awake since Wednesday chasing 65-year old divorced Grandmas around Las Vegas casinos.

Odd as that sounds, it’s part of an original approach to understanding consumer behavior.  I’m working through a fascinating experience called Camp Organic as both observer and participant in the surreal surroundings of Las Vegas.  Exceptional experiences are grounded in understanding the decision-making process and psychological baggage each of us has acquired through our lifetime.  Camp Organic is a a three-day ethnographic exercise to help people truly understand and experience customer empathy firsthand.  Will post more on the process and debrief after I’ve completed them later on today.