Using an integrated methodology of Web metrics as a tangible, timely indicator of market response, Jurgen Appelo, a Dutch entrepreneur and technologist, has compiled the following list of important books in “social media.”  Of the top 100 social media books (rankings and methodology) — the Top 25 are shown below. I’ve read every one of them and think at least 20 of them would be in ‘Lori’s List of the Top 25 Social Media books’.

• Twitter Power: How to Dominate Your Market One Tweet at a Time

• Groundswell: Winning in a World Transformed by Social Technologies

• World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

• Tribes: We Need You to Lead Us

• Here Comes Everybody: The Power of Organizing Without Organizations

• The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

• What Would Google Do?

• Wikinomics: How Mass Collaboration Changes Everything

• Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

• The Twitter Book

• Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

• The Whuffie Factor: Using the Power of Social Networks to Build Your Business

• ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

• The Long Tail: Why the Future of Business is Selling Less of More

• The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

• Social Media Marketing: An Hour a Day

• Free: The Future of a Radical Price

• Radically Transparent: Monitoring and Managing Reputations Online

• Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

• Smart Mobs: The Next Social Revolution

• Grown Up Digital: How the Net Generation Is Changing Your World

• Twitter For Dummies

• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

• Designing for the Social Web

Happy reading!