I have been working on the Top Digital Trends for 2010, which I will publish on Threeminds just after Thanksgiving. In the meantime, here are the Top 10 Consumer Trends for 2010 from Trendwatching.

OVERVIEW OF THE 10 CONSUMER TRENDS

BUSINESS AS UNUSUAL  Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

URBANY  Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

REAL-TIME REVIEWS  Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7. More »

(F)LUXURY Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months. More »

MASS-MINGLING  Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future. More »

ECO-EASY  To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »

TRACKING & ALERTING  Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »

EMBEDDED GENEROUSITY  Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »

PROFILE MYNING With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services. More »

MATURIALISM  2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »