Of the 30 entrepreneurs profiled for the 2008 Inc Top 30 Under 30, 18 have personal or business Twitter accounts and 19 host personal or corporate blogs. One can only expect 2009’s list to increase these numbers and put a larger emphasis on social media as it starts to encompass more and more aspects of their business landscape.

When asked how important social media is to their startup, Brazen Careerist co-founder Ryan Healy responded, “we know that if you don’t incorporate social media into every part of your product, you can’t win. So we built Brazen on the premise that social media is no longer optional – it has to seamlessly integrate with the rest of the site and business.”

Gen-Y is eager to change the way business is done and they want to do it now. Technology and new media are playing a key role in how these young organizations are not only started, but how they get funded, how they spread the word and how they pay their bills. Dona Fenn, author of Upstarts! How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You can Profit From Their Success, and Millennial Generation Blogger for Inc says of Gen-Y entrepreneurs that, “one of the re-emerging themes in the businesses they start is dissatisfaction with the status quo.”