Finally. An agency who gets it and shows that they get it when it comes to creatively demonstrating that the web is a fundamentally different media:
It is ‘siteless’ because in the web 2.0 world your business don’t need a home page. Your content should be embroidered into the fabric of the social web. The creative strategy behind this type of a site depends on the community for its continued (relevant) existence.
That said, a few days after they launched the site, their wikipedia page was taken down for review by the Kabal who run wikipedia as it broke one of their core rules: no ‘advertising’. And yet it is not advertising, at least not in the traditional sense. And it begs the question of wikipedia: why shouldn’t a business connect to their listing if it does adhere to the ‘rules’? In other words, Modernista has sparked a conversation.
Going site-less is a bit like their client, Hummer: Functional. Uncompromising. Sharp. Confidence. Powerful. But, probably not for everyone, just like their site tells us.
Scarlett of Suburbia 
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