Three years ago, twenty-somethings Peter Crawfurd and Michael Yang were would-be web entrepreneurs in search of a business idea. Their top criteria: something they could start with limited funds, and… Read more →

Apple Products Popular Among Teens With Wealthy Parents by John Paczkowski Posted on October 7, 2009 at 4:00 AM PT Print <a href="http://twitter.com/home/?status=Apple+Products+Popular+Among+Teens+With+Wealthy+Parents+http://bit.ly/2u8VbC&#8221; title=”Post to Twitter” class=”tt”> Share If the… Read more →

Americans reluctant to be tracked Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at… Read more →

eBay is testing a radical new feedback system that relies on the Bain & Co. Net Promoter Score (NPS) to measure customer satisfaction. Brian Burke, Director of Seller Standards &… Read more →

While Ford has had several initiatives, by far their most ambitious one has been the Ford Fiesta Movement, a grassroots social media campaign to promote the new Fiesta model by… Read more →

Like many retailers, Jim Hobart knows the value of a good testimonial. The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the… Read more →

Google Wave is all the fuss in the digital world, especially after Google invited 100,000 people to test out the beta program yesterday (alas, I was not one of the… Read more →

According to Steve Ennen, managing director of the Wharton Interactive Media Initiative, “A full-page ad in The Wall Street Journal costs about $300,000. It takes a lot less money for… Read more →

In July, women had 49.9% of all payroll jobs. But this isn’t because more women are working. What has happened instead is that more men have lost their jobs. And… Read more →

The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according… Read more →